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Executive Overview

Key metrics and performance indicators for executive decision-making
Executive Summary

MRR increased 2.4%, driven primarily by new revenue, while Churn declined 24%.

• Enterprise Plan accounts for 36% of total revenue• Revenue 11.5% below target
MRR
$132.6K
+2.4%
Active Customers
3.5K
+2.0%
Churn
Healthy
2.9%
-24.4%

Target: < 3.0%

NPS
50
+3
MRR Movements
Net MRR (period):
$342.9K
driven by new
Jul 17Jul 23Jul 29Aug 4Aug 13$0$4K$8K$12K$16K
  • net
Revenue vs Target
Performance:
-$59.5K (-11.5%)below target
Jul 15Jul 17Jul 19Jul 21Jul 23Jul 25Jul 27Jul 29Jul 31Aug 3Aug 6Aug 9Aug 13$0$150K$300K$450K$600K
  • Revenue
  • Target
Top Products
Product
Revenue
Share
Orders
GM%
Trend
Enterprise Plan
High GM
$850K
36%
142
78.5%
Professional Plan
$620K
26%
487
72.3%
Premium Add-ons
High GM
$380K
16%
1,245
85.2%
Starter Plan
$290K
12%
892
68.7%
Consulting Services
High GM
$245K
10%
78
82.1%
Customer Retention

Percentage of customers retained month-over-month

89.2%
Jul 17Jul 23Jul 29Aug 4Aug 130%30%60%90%120%
  • retention
  • churned
Risks & Opportunities
Risks

Below Revenue Target

Revenue tracking 11.5% below plan

Opportunities

Churn Improving

Churn decreased 24.4% - momentum to build on

High-Margin Growth

3 high-margin product(s) performing well